G/O Media plans to follow Quartz playbook

G/O Media, which a short while ago acquired organization information internet site Quartz, designs to shift its operating product to be a lot more like its the latest acquisition, reports Mark Stenberg of Adweek.

Stenberg reviews, “But Quartz staff members should not be worried about the dilution of their enterprise culture or mission, Spanfeller explained. If everything, rather than rework Quartz to resemble a traditional G/O Media home, the corporation aims to evolve its present-day portfolio to a lot more intently resemble Quartz.

“Since launching G/O Media, Good Hill Ventures has sought to professionalize the running a blog that at the time outlined its titles, such as the former Gawker Media internet sites Gizmodo, Deadspin and Jezebel. Quartz, with its signature design and style and higher-stage analysis, signifies the direction in which G/O Media aims to improve, in accordance to Spanfeller.

“In that vein, the corporation has no options to considerably transform the Quartz web page, outside of possibly diminishing the promotion of its Every day Temporary e-newsletter. But, offered the advert-load widespread to G/O Media homes and the supreme objective of the acquisition, the business publisher will probably see an uptick in programmatic advertisement placements, Shah stated.

“The media organization also hopes to use the quality viewers of business professionals that Quartz draws in to entice blue-chip advertisers to the G/O Media portfolio. There, titles like tech-centric Gizmodo and car-focused Jalopnik could provide them with incremental arrive at.”

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